Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Advertising headlines are no longer the key to sales

Meaningful content sells more than 'snappy' headlines

In a world that directs consumers to short, snappy bites of information and encourages advertisers to make everything 'Instagram' or 'tweet'-worthy to meet consumers' 'short attention spans,' the data from Tapstone's latest research study may come as a surprise.

Over the course of the last twelve months, Tapstone performed split tests across more than 40 digital media campaigns, monitoring the consumer responses to two different versions of an advertisement: the first is a simple display ad that links to a landing page, compared to a second display ad that links to i) an advertorial article and then ii) onto the same landing page.

The tests revealed that, on average, the long-form path through the advertorial article delivered a 150% higher conversion rate.

The research from Tapstone provides evidence that sales increase when promoted through long-form content such as a native advertorial. The long-form content provides advertisers with the opportunity to educate the prospective customer about their potential purchase, providing a sense of security and knowledge that promotes buying comfort.

The data suggests that this 'long-form sales uplift' is particularly strong in the vertical industries of automotive, travel, health and wellness, and finance.

Tapstone CEO Jonathan David says the success of the long-form native format comes down to customer education: "In the past we had infomercials on TV that took the time to explain a product and demonstrate how it could be a beneficial addition to the life of the prospective customer. It was very successful. That format and the medium via which it reached people has changed dramatically, but the core principle of its success, creating deeply knowledgeable customers - has not."

David concludes, "Despite our love for bite-sized info and social media posts, people still want to be educated during their buying decision making. Headlines alone can grab attention, but content is STILL how advertisers can best educate their prospects - not through TV infomercials but through their modern day equivalent - native advertising. Our latest research confirms that 'content is still king' and 'an educated customer' is still your most valuable customer."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)