Air Miles Canada unveils It's-Been-A-Year rewards event
No kidding - Redemptions are in double-digit growth
In Canada, the Air Miles Reward Program is to give its nearly 11 million Collectors access to more than 1,000 Merchandise Rewards for fewer Miles.
At a time when Canadians need a little more support in stretching their budget, especially as we approach the holiday season, Air Miles collectors can now use fewer Miles to reward themselves (or others, for that matter) with products from brands such as Samsung, Dyson, Keurig, Sony, and more.
The It's-Been-A-Year event is part of the program's ongoing strategy to address evolving customer expectations while ensuring that its reward offerings reflect what Canadians truly want from a loyalty program. Indeed, in a year in which Canadians say they are looking for rewards beyond travel and out-of-home entertainment, the program is adding varied options and more value for its collectors.
Throughout 2020, Air Miles Canada has bolstered its rewards portfolio with the addition of sought-after brands including Spotify, PlayStation, Nintendo, Uber Eats, and Cineplex Digital Rental Bundles. And every day the positive response by collectors has been signalled by the program's continued growth in both its merchandise and donation categories.
"We recognize how challenging this year has been for many Canadians. As we looked at the sustained growth we are experiencing in merchandise redemptions, we saw an opportunity to double down on our commitment to rewarding Canadians every day by making products from every category of our Merchandise Catalogue available for fewer Miles," said Blair Cameron, President, Air Miles Reward Program.
What consumers really want
In a survey about holiday spending, one in three collectors indicated they plan to redeem more Miles this holiday season, with merchandise being the primary category of interest.
Additionally, more than half of Collectors reported that they'll be doing more online shopping due to convenience and safety. Putting these survey results together with the fact that more than 80% of collectors reported they'll be staying close to home for the holidays, the It's-Been-A-Year Event couldn't come at a better time, the company says.
Up until the end of 2020, collectors can shop every category of the Merchandise Catalogue using fewer Miles - with Gold Collectors using up to 5% fewer Miles and Onyx Collectors using up to 10% fewer Miles. And, with more than 1,000 products to choose from, collectors can use Miles not only for holiday gift-giving or 'staycation' essentials, but also for treating themselves to something that'll make spending time at home more rewarding.
Sources: Air Miles Canada / The Marketing Factbook.
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