BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)

Marketers advised to go on the offensive for loyalty now

Post-pandemic customer loyalty is the next big prize

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, according to technology research and advisory firm Information Services Group (ISG).

Any business that didn't already have a strong need to use technology to improve operational costs or customer service will definitely have one now, the company warned. According to John Westfield, a partner at ISG Consumer Services, "The opportunity exists to create a whole new set of industry-wide standards. Offensive-minded organizations will scale capabilities and introduce new paradigms in ways that didn't seem possible even one year ago."

In fact enhanced customer loyalty programs, buoyed by innovative ways to find and communicate with customers, are set to encourage new forms of customer interaction as pandemic restrictions are lifted around the world.

As a result, businesses should now start to identify which processes can remain remote and which ones can be automated, and then leverage artificial intelligence (AI) and machine learning to capitalize on customer data.

Businesses of all sizes will also need to ensure that their social collaboration tools, IT infrastructure, privacy, security and productivity standards and governance can meet sustained virtual demand.

"It's time to abandon "it's been this way for years" norms and drive changes in every aspect of customer experience," Westfield concluded. "Jointly developed and delivered innovation will take vendor relationships into the future, and dynamic pricing for different customer segments will increase loyalty and revenue. Going on the offensive and shifting investments into specific business outcomes is what's required now."

Sources: ISG / The Marketing Factbook.
Copyright © 2021 - 2025 The Marketing Factbook.

Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen Easy Ways To Make Marketing Pay?

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)