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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Twitter and Facebook worst for retail customer service

Retailers just aren't answering back

Twitter and Facebook have been ranked as being the the worst channels for retail customer service, with performance worsening since 2017, both damaging consumer trust and hitting retail sales.

The 2019 Eptica Digital Trust Study evaluated the customer service provided by leading UK fashion and food retailers, and questioned consumers on their attitude to retail customer experience. It found that:

Showing the impact of poor service, 59% of consumers ranked giving satisfactory, consistent answers as a top three factor in creating trustworthiness - and 89% of consumers surveyed said they either will stop buying from brands that they don't trust or will spend less.

A total of 20 fashion and food & drink retailers were evaluated on their digital customer experience, by testing their accuracy and speed at answering relevant, routine queries. Questions included asking about ethical sourcing policies (fashion) and allergy labelling (food and drink). 1,000 consumers were also asked for their views on their customer experiences.


Sources: Eptica /
The Marketing Factbook.
Copyright © 2019 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Knowing The Customer
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark