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Red Roof rebrands Redicard scheme as 'RediRewards'

Now offering new Rewards, Perks and Discounts

Red Roof, the US economy lodgings chain, has relaunched its existing loyalty program, Redicard, re-branding it as RediRewards and adding a range of enticing and intuitive components that reward guests on every level.

RediRewards invites members to access a robust rewards program that goes far Beyond free nights and serves as an umbrella for a variety of desired benefits, not only hotel stays, but rewards that can be redeemed for excursions, entertainment and everyday use. A recent study by Eventbrite found that 78% of millennials preferred to spend money on experiences in lieu of physical goods.

The redesigned, multifaceted loyalty program, RediRewards addresses these preferences and encourages its members to accrue and use points to experience everything from theme parks, to theatre to homemade meal programs while saving on stays.

RediReward's RediAccess is the centerpiece of the expanded program. RediAccess provides members with thousands of discount offers, many exclusive, across most consumer categories simply by logging into their account. They're able to use their RediRewards card to get substantial discounts at restaurants and amusement parks, for air travel and car rentals and even for childcare and other lifestyle needs. RediAccess is available via a partnership with LifeMart.

For over a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with special deals on premium products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can quickly access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services and more. Providing these exclusive savings to members enables loyalty programs and associations to increase their member acquisition, engagement, retention and loyalty.

"Much of Red Roof's success has been built on the brand's loyal core customer base and this partnership rewards their loyalty," says Alex Sherman, senior vice president, LifeMart. "Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof's RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials."

Industry research finds that retaining customers works. Existing customers spend 67% more than new customers while 82% of US adults say they're loyal to brands. In short, customer loyalty really pays off - and customer loyalty programs end up paying for themselves.

Consumers and guests can learn more about Red Roof's revamped loyalty program, RediRewards, by visiting http://www.redroof.com/redirewards/why-redirewards

Sources: Red Roof / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

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This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

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