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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Physical retail still fighting fit in America & Canada

36% Of Americans say they prefer bricks over clicks

Lightspeed, a provider of omnichannel point of sale software, solutions and support systems for over 49,000 independent retailers and restaurants, has revealed several key discoveries regarding consumer shopping and dining habits for the summer season. One insight revealed that physical retail is still the most prevalent form for both Americans (36%) and Canadians (47%), even amidst the growing popularity of online shopping and food ordering.

With July 2019 being Independent Retailer Month, Lightspeed conducted the 'Summer Shopping Habits Survey' and 'Summer Dining Habits Survey', with key findings including:

Over half of North Americans spend up to US$250 per summer shopping trip: 52% of Canadians and 53% of Americans drop between US$ to US$250 per shopping excursion
Food quality is the most important factor to a positive dining experience
Nearly 60% of North Americans stated that food quality is their most important consideration for a positive dining experience, followed by customer service for Americans, and price for Canadians
North Americans are spending most of their summer money on food
Both Canadians (41%) and Americans (42%) spend the most money on food during the summer, followed by clothing and apparel, supplies for hobbies and home furnishings
Americans spend more in the winter, Canadians spend more in the summer
Over 36% of Canadians spend the most money on shopping and dining in the summer, whereas over 36% of Americans spend the most in the winter
The majority of North Americans anticipate spending hundreds of dollars per summer month on eating out: 28% of both Canadians and Americans believe they will spend between US$100-$300 at foodservice establishments per month between June and August

The 2019 Summer Shopping Habits Survey and 2019 Summer Dining Habits Survey each polled approximately 2,000 consumers, equally divided between the US and Canada, with the goal of generating a deeper understanding of consumers' shopping and dining behaviour during the summer season.

Sources: Lightspeed POS / The Marketing Factbook.
Copyright © 2019 - 2025 The Marketing Factbook.

Categorised as:

Customer Experience
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)