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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Online coupon marketing trends are positive

Four out of five (80%) online coupon marketing campaigns experience higher 'transaction-to-click' rates and transaction rates than non-coupon campaigns, according to a coupon trends study by Experian Marketing Services.

The study, entitled 'The coupon report: Benchmark data and analysis for email marketers', found that two-thirds of American households (66%) use coupons, with the majority of them (87%) being used to save money, and 30% being used to try a new product or service.

Some 70% of coupon-using households said they obtain their coupons from newspapers. However, the internet is a growing coupon source. Over the past three years, the number of households that get their coupons online has increased by 46%.

Nearly half of all American households use coupons to buy food or grocery products, making these the most common items purchased with coupons, followed by cleaning products and beauty/grooming products.

Click rates have increased for coupon e-mails, with an average lift of 17% for coupons that are redeemable online and 24% for coupons that are redeemable in-store.

"For marketers, this study validates the idea that e-mail coupons can be used to engage customers and drive both traffic and sales to other channels," concluded Matt Seeley, president for Experian Marketing Services' platforms division. "Understanding purchase drivers, triggers and channel preferences of individual customers is an essential part of building both customer loyalty and engagement. Today's consumers are multi-channel, and marketers who acknowledge this are likely to see a greater return on their marketing investments."


Sources: Experian /
The Marketing Factbook.
Copyright © 2009 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark