Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Many retailers confident of growth next year

But they're still worried about the pandemic's effects

The first of a two-part series, The State of Retail in a Post Pandemic Era, analyses responses from more than 500 independent senior decision-makers from apparel retailers within the US and UK. The report examines the impacts of the COVID-19 pandemic on the apparel retail industry, as well as the sector's current sentiment to growth and challenges it will face when bouncing back.

The past 18 months have proven to be a significant challenge for the retail industry, having been impacted heavily by the COVID-19 pandemic. During this time, these organizations were forced to adapt to shifting consumer demands as in-store operations temporarily ground to a halt and e-commerce became the primary sales channel. Unsurprisingly, retailers deemed recovering from the pandemic as the most significant obstacle, with 38% of respondents stating this as their biggest challenge.

However, despite the numerous setbacks that the sector has faced, retailers remain optimistic about the future, and have adapted to the need to fulfill online demand throughout the pandemic. The report finds that two out of five retail decision-makers (42%) say online home delivery has been their primary sales channel the past year.

However, retailers also recognize that there are still improvements to be made in delivering top quality customer service in a post-pandemic environment, with 43% of retail decision-makers claiming that having real-time visibility of stock levels would be one of the most critical factors in delivering a better customer experience.

Dean Frew, Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group said: "The impacts and changes that have come about from the pandemic on retail are clear to see by now. However, as recovery from COVID-19 continues, it's important that retailers continue to strive to understand the ever-changing needs of their customers and invest in the solutions that help to provide the best customer experience and returns for shareholders possible.

"As retailers look to find the balance between in-store and online operations, it is clear that there is still work to be done in developing a seamless omnichannel approach. By investing in the right technology, such as item-level radio frequency identification, retailers can have a near-perfect view of inventory to drive better enterprise decision, processes and ultimately be able to provide a better service to consumers."

Part one of The State of Retail in a Post Pandemic Era looks into the challenges that retailers perceive to be impacting the industry going forward. The report also explores how retailers governed the pandemic and how they are looking to bounce back. It dives into the avenues that the apparel retail sector will pursue to reach an increasingly shifting consumer base, while also delving into how the industry can future proof itself and prepare for the years to come.

For access to the full study and its findings, download part one of the report here: https://sml-rfid.com

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)