Last-mile services are now critical to sales growth
Consumers increasingly made use of product deliveries for critical goods and safety reasons during the pandemic, and they expect to continue to do so, hoping for more last-mile and sustainable delivery options in the future, according to the 'Delivering on Demand 2021' consumer insights survey from Omnitracs.
The research found that, during the COVID-19 global health crisis, consumers became progressively dependent on delivery services due to lockdowns, stay-in-place orders, and times when leaving home was simply not safe.
According to the World Economic Forum, there was a 25% rise in consumer e-commerce deliveries in 2020.
Amid this growth, Omnitracs looked into shifting consumer preferences, desires, and needs to better understand the delivery pain points and challenges impacting shoppers today, as well as lessons for businesses who provide delivery services.
Key findings from the Consumer Insights Survey included:
"The global health crisis ushered in a new way of living, and consumers have become accustomed to the conveniences that stay-at-home orders have brought to the table. It's clear that the pandemic-driven shift to deliveries as a primary method of buying goods isn't going anywhere as restrictions lift," said Dr. Ashim Bose, Chief Data and AI Officer at Omnitracs. "In the coming months and years, fleet services will only continue to grow in importance as the demand for faster, more reliable deliveries increases."
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