Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)

Fuel Rewards doubles membership in two years

Up from 10m members in 2017 to over 20m in 2019

Consumer membership and engagement in the Fuel Rewards program has grown each year since it was launched by Excentus in 2012. Excentus was acquired by PDI in 2018, and the Fuel Rewards program is now powered and run by PDI Marketing Cloud Solutions. The Fuel Rewards program's popularity among consumers has attracted brands across different categories to become participating merchants. And, with more fuel savings passed on to loyal customers, brands and retailers benefit from a growing member base, ongoing loyalty and increased brand awareness.

"Consumers have shown their preference for cents-per-gallon rewards time and again through changes in their spending behaviors," said Brandon Logsdon, senior vice president, Marketing Cloud Solutions at PDI. "The brands that participate in the program see the power of the currency and the flexibility of the platform to meet their specific marketing goals. Our million Fuel Rewards members are a testament to the success of Instant Gold Status that launched at Shell in June 2017 and the program's ability to drive consumer participation, which translates to incremental revenue for participating brands."

The Fuel Rewards program also leverages its substantial investment in marketing technology - including next-generation customer relationship management, data analytics, mobile app development, geotargeting and dynamic digital customer engagement tools - to help brands meet their marketing objectives by participating in the Fuel Rewards program.

The Power of C-Store Customers
As 89% of consumers have visited a convenience store in the last six months, the c-store customer is the American shopper, making the Fuel Rewards program a natural fit across both national brands and consumers. Even more, the c-store loyalty member is proven to be more valuable than non-members because they spend more and visit more. The PDI 2019 C-Store Shopper Report reveals the value of c-store loyalty members and demonstrates why brands should actively engage this market.

Popular Even When Gas Prices Fluctuate
Membership in the Fuel Rewards program continued to grow at a time when average per-gallon gas prices fluctuated from US$3.99 in early 2012 to the current US average of US$2.72. According to the Road to Rewards survey, consumers say it's important to them to save on fuel costs both when gas prices are rising (73%) and falling (58%), reinforcing the power of Fuel Rewards' cents-per-gallon savings and consumer preference for this loyalty currency.

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)