Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

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Engagement, retention & advocacy rule the roost

Traditionally, customer marketing has been an under-funded, under-valued and under-appreciated function on the marketing team, especially compared to its counterparts such as demand generation and content marketing. Today, however, new benchmark research released by Influitive, the advocate marketing experts, reveals that customer marketing is becoming increasingly important.

The study, entitled 'Move Over Leads', developed in conjunction with global marketing research and advisory firm Demand Metric, identifies five big trends for the future of customer marketing and how it can help generate scalable, repeatable revenue from existing customers:

1. Customer marketing is on the rise
   Formerly something of a "backwater" of the marketing organisation, customer marketing is on the rise: 84% of the participants in this study say customer marketing will become more important over the next year, and 69% plan to increase their investment in customer marketing staff, budget or other resources.
2. Customer marketing is key to achieving revenue goals
   Almost every organisation in this study affirmed the importance of customer marketing as a strategy for achieving revenue goals, even though just half were satisfied or very satisfied with the results of their current efforts.
3. Not all customer marketing efforts are equally effective
   Although more organisations report using tactics such as customer events, reference programmes and communities, those that emphasize customer satisfaction programmes, customer referral programmes and renewal campaigns - the three least frequently used activities by the full survey sample - are actually realising a greater revenue impact from their efforts.
4. Customer marketing success means greater satisfaction
   Those companies whose customer marketing efforts result in moderate to significant revenue impact are almost twice as likely to report customer satisfaction at the highest level. In contrast, those companies whose Customer Marketing efforts produce no or minor revenue impact are more than twice as likely to report customer satisfaction at neutral or worse.
5. Combining it with a customer advocacy programme
   Demand Metrics' chief analyst Jerry Rackley recommends creating a customer advocacy programme built around the customer marketing activities that generate the greatest revenue impact, namely customer satisfaction and referral programmes, and ongoing engagement to ensure renewals.

"We know from this study that most organisations feel that Customer Marketing is an important strategy for achieving revenue goals," concluded Rackley. "However, just under half are satisfied or very satisfied with the results of their current efforts. There is plenty of room for improvement, and the study provides compelling reasons for investing in making customer marketing perform better. The value of this benchmark study is that it identifies some best practices that will help organisations get a real revenue impact from their Customer Marketing efforts."

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)