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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Most loyalty schemes are going social & mobile

Nearly half of loyalty programmes either have a social media or mobile communication-enabled component that's already in place or is in development, according to research by VIPdesk and Banyan Branch.

The research found that 27% of loyalty programme members prefer to use a mobile device to access loyalty programme features, and that 32% of loyalty programmes reward their members with points or other currency for participating in social media or online discussions about the brand.

Despite only 17% of loyalty programmes currently offering their members a mobile application to use when redeeming rewards, another 30% have a mobile app in development, meaning that 47% of loyalty programmes have a mobile app either in place now or coming soon.

The survey was conducted among attendees of a recent webinar which examined how brands can strategically incorporate social media and mobile applications into their loyalty programmes in a way that resonates with their customers and gets results. "The findings are proof that the advent and growth of mobile communication and social media is significantly influencing the ways that consumers interact with the brands with which they do business," concluded Mark Robeson, senior vice president of sales & marketing for VIPdesk.

According to Dave Hanley, founder & principal for Banyan Branch, "When properly motivated and encouraged, a brand's most loyal customers can become its most active advocates. Integrating social media with loyalty programmes and rewards will ultimately allow brands to grow their online conversation and provide deep and interesting content created by those who know them best."


Sources: VIPdesk; Banyan Branch /
The Marketing Factbook.
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    Categorised as:

  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark