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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Most e-commerce brands want an omni-channel strategy

Smaller ones are more likely to prioritise email marketing

Omnisend, an omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year, and found that these ecommerce marketers were primarily focused on email marketing as a way to grow their revenue.

According to the survey, smaller ecommerce brands were less likely to integrate new channels in their automation workflows, citing that they were still developing their marketing strategies as the primary reason.

Of those who had tried to integrate new channels in their automation workflows, 65% said their motivation was the convenience in centralizing the channels they already used. While many smaller brands were slower to adopt an omnichannel marketing strategy, nearly 60% of respondents said they were looking to integrate an omnichannel strategy in 2019.

Previous Omnisend research has cited key brands earning over 250% higher purchase rates when using three or more channels in their customer communications. These same omnichannel brands earned 90% higher customer retention, and their customers spent on average 13% more per purchase.

Growing ecommerce brands would have higher benefits by implementing an omnichannel marketing strategy, and over 60% of these brands recognize those benefits.

Omnisend CEO and Co-Founder, Rytis Lauris, said: "We're seeing smaller brands start with what they know before moving on to new channels. While there's nothing wrong with that approach, we know that creating an omnichannel strategy pushes enormous growth from the beginning. We encourage our growing brands to experiment more with different channels in automation to grow faster and foster customer loyalty, and we're pleased that over half of them recognize that opportunity."

Sources: Omnisend / The Marketing Factbook.
Copyright © 2019 - 2025 The Marketing Factbook.

Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)