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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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Three key steps to understanding Marketing Analytics

Where should you spend your next marketing dollar?

With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note that most businesses haven't still figured out the best way to maximize their MROI (marketing return on investment), according to an article entitled 'Everything Marketers Need to Know Before Implementing Marketing Analytics' from data analytics and advisory firm Quantzig.

However, the company warns that most are unaware of the fact that effective marketing analytics practice can help them collate and analyze data from different marketing platforms. So where should you spend your next dollar? Well, according to Quantzig, there are three key steps toward leveraging more effective Marketing Analytics:

Devise a robust marketing strategy
For businesses looking to leverage marketing analytics, we suggest it's essential to start with a robust marketing analytics strategy that focuses on bridging the gaps between processes and the desired outcomes. A powerful marketing strategy that leverages advanced analytics and statistical techniques can also help gauge the success of the marketing initiatives and overall effectiveness of marketing campaigns.
Collect and analyze marketing data
Businesses across industries have troves of datasets at their disposal, converting these datasets into meaningful insights is crucial from a business perspective. But to do so, one must analyze and consolidate data into a single view. Marketing analytics plays a major role in analyzing and drawing insights from data generated across all marketing platforms.
Choose the right data visualization tools
Selecting the right data visualization tool which can help you identify patterns and interpret data plays a huge role in the analysis of marketing data. This hints at the fact that businesses must leverage tools that offer the flexibility to customize visualizations rather than using default charts and graphs to interpret data.

Sources: Quantzig / The Marketing Factbook.
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Have you seen The Marketing Factbook?

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)