Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

43% Of consumers are loyal to a food & beverage brand

And 57% trust products with recognisable brand names

The company surveyed 501 consumers about brand loyalty and branding's impact on their purchasing decisions, and found that:

• 57% of people trust products with recognizable brand names.
• 43% of consumers are loyal to at least one food and beverage company

In fact, consumers expressed more loyalty to food and beverage companies than to businesses in any other industry sector. Significantly, food and beverage companies are known for branding strategies that reflect audience interests while accurately representing products.

Robert Johnson, founder of woodworking company Sawinery, said he finds that food and beverage products create sensory branding experiences to gain loyalty and interest: "Food and beverage companies leverage the emotional connection it gets from its loyal customers. Because food and drinks appeal to several senses at once such as taste, smell, sight, and touch, they are associated more with personal experiences than other commodities."

Companies operating in other fields may therefore benefit from replicating an appeal to the senses in their branding materials.

Customers Want Brands To Commit to Quality
Consumers are looking for quality when choosing between similar products. The study found that nearly half of consumers (44%) say that brands will keep their business if they maintain quality.

A commitment to quality service is one of the main things companies should offer, which should inspire brands to partner with each other to attain creative solutions to customer problems.

Nate Tsang, founder and CEO of investment research tool WallStreetZen, believes that customers may increase their expectations for value when they encounter a robust partnership: "If people can see how the two brands function better in tandem, they'll go in with those higher expectations," Tsang said. "It's up to the brands to ensure they can provide that increased value without over-promising and under-delivering."

Consumers Seek Familiarity When Purchasing
More than half of US consumers (57%) trust products from widely-known brands more than those with names they don't recognize.

When consumers can anticipate their experience with a product before purchasing, they're more likely to be comfortable with a purchase. Familiarity acts as a social proof of concept for name brands.

Gregory Young is the Chief Experience Officer for software company Convincely. Young asserts that familiarity with brands and proof of quality protect buyers from purchasing regret: "With household name brand products, countless people have direct purchasing experience. The consumer experience is very well documented. You, as a consumer, can call upon the wealth of their experience and come to a well-informed decision before making a purchase."

The full report is available online via the Visual Objects blog at https://visualobjects.com/branding/blog/brand-partnerships

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)