Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

43% Of consumers are loyal to a food & beverage brand

And 57% trust products with recognisable brand names

The company surveyed 501 consumers about brand loyalty and branding's impact on their purchasing decisions, and found that:

• 57% of people trust products with recognizable brand names.
• 43% of consumers are loyal to at least one food and beverage company

In fact, consumers expressed more loyalty to food and beverage companies than to businesses in any other industry sector. Significantly, food and beverage companies are known for branding strategies that reflect audience interests while accurately representing products.

Robert Johnson, founder of woodworking company Sawinery, said he finds that food and beverage products create sensory branding experiences to gain loyalty and interest: "Food and beverage companies leverage the emotional connection it gets from its loyal customers. Because food and drinks appeal to several senses at once such as taste, smell, sight, and touch, they are associated more with personal experiences than other commodities."

Companies operating in other fields may therefore benefit from replicating an appeal to the senses in their branding materials.

Customers Want Brands To Commit to Quality
Consumers are looking for quality when choosing between similar products. The study found that nearly half of consumers (44%) say that brands will keep their business if they maintain quality.

A commitment to quality service is one of the main things companies should offer, which should inspire brands to partner with each other to attain creative solutions to customer problems.

Nate Tsang, founder and CEO of investment research tool WallStreetZen, believes that customers may increase their expectations for value when they encounter a robust partnership: "If people can see how the two brands function better in tandem, they'll go in with those higher expectations," Tsang said. "It's up to the brands to ensure they can provide that increased value without over-promising and under-delivering."

Consumers Seek Familiarity When Purchasing
More than half of US consumers (57%) trust products from widely-known brands more than those with names they don't recognize.

When consumers can anticipate their experience with a product before purchasing, they're more likely to be comfortable with a purchase. Familiarity acts as a social proof of concept for name brands.

Gregory Young is the Chief Experience Officer for software company Convincely. Young asserts that familiarity with brands and proof of quality protect buyers from purchasing regret: "With household name brand products, countless people have direct purchasing experience. The consumer experience is very well documented. You, as a consumer, can call upon the wealth of their experience and come to a well-informed decision before making a purchase."

The full report is available online via the Visual Objects blog at https://visualobjects.com/branding/blog/brand-partnerships

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)