Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Complaining customers are the best motivators

The average person today can take a problem viral in hours. Now, thousands hear about problems within 24 hours. The average person has 130+ friends on Facebook and has numerous connections on Linkedin, Twitter, etc. They've got venting down pat but that does nothing to solve the problem.

"In my book, 'The Customer is Boss', I show you how to complain correctly. Most people begin their complaint with the person they are complaining about. Not a good idea," said Tschohl.

It all starts at the bottom and many people don't believe it will do any good - and they are often right. After all, if the complaint comes in at the bottom level, they surely are not going to send it on up to management to show what a terrible job they did of handling it.

"I don't consider people complainers, I think of them as my motivators," explained Tschohl. "Why? Because they motivate me and my staff to give them what they need, to do what is right and to have these same complainers (motivators) leave with a smile on their faces. I tell everyone that they have the right to a good experience, a quality product, and top of the line customer service. I also tell everyone that it's their responsibility to let the appropriate channels know when there is an issue. You deserve quality and top notch performance."

A common complaint is that people hate their bank but they haven't left yet. Ask them why and they say it will simply take too much time and they are all the same anyway. "But no, they are not all the same. Let your bank know that you are considering leaving and what processes, procedures, charges offend you, and let them know you will stay if they make some adjustments. All you have to do is let them know what you want," says Tschohl.

Your customers should not feel the need to be apologetic when complaining about bad service, either. They are doing you a favour by complaining (motivating) and letting you know what's gone wrong, and who needs to be done to fix the problem for future customers - effectively helping you create the maximum number of satisfied customers possible.

"Two companies that I feel have set the bar high on taking care of customers and consistently rating at the top of customer satisfaction are Disney and Amazon. Polls show that their customers are overwhelmingly happy and will continue to come back," concluded Tschohl. "Research has shown that customers with issues that are resolved quickly can often turn into loyal customers and even brand advocates."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)