Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Augmented Reality raises price points

The research set out to prove the effectiveness of augmented reality versus traditional sales and marketing collateral, and the findings are laid out in the report, 'Sales Technology: Selling with Augmented Reality'.

In trying to compare traditional marketing materials and display advertising with augmented reality (AR), 100 parents were shown a marketing communications and a display advert for a child's toy, while another 100 parents were shown the child's toy as an interactive augmented reality experience. Each person was then asked if they would consider buying this toy for a child and how much they would consider paying for the toy.

Among the study's most significant findings:

• Likelihood to buy
  After viewing the 2D printed display advert, out of 100 parents, 45% would consider buying the toy for a child. Out of those who viewed the augmented reality experience, 74% of the parents would consider buying the toy for a child. What we found even more intriguing was the price point at which the parents were prepared to make the purchase.
• Attitude to price
  Out of those parents that viewed the printed advert, the average price of £5.99 was attributed as the estimated retail value of the product. Of those parents that engaged with the augmented reality experience, they estimated a higher average price of £7.99.
• Advertising engagement
  For advertisers there were other relevant findings with regard to the depth of engagement with the audience. The company calculated that the parents spent an average of 12 seconds actively engaged with the print advert. Those parents using the augmented reality experience did so for an average of 1 minute 23 seconds. The research shows that the more immersive the engagement, the more likely the customer is to buy, and in fact they are prepared to do so at a 30% higher price point. Engagement aids sales process: by enhancing the engagement and increasing the audience's level of immersion, the entire experience becomes overwhelmingly favourable to both parties.

"It's interesting - but not unexpected - that the study clearly indicates people were more engaged with the augmented reality experience than the display advert," explained Matt Trubow, CEO for Hidden. "But more importantly, the audience was so engaged that they were willing to spend more to obtain the item after viewing the AR experience."

The study report concluded that the most useful information is obtained through the tactile nature of the augmentation, and this information (which Hidden calls 'mass intelligence') is a by-product of the user's interaction with the AR experience, and reveals customer trends that would otherwise be impossible to gather. According to Trubow, the 'mass intelligence' revealed by this kind of study may relate to a particular aspect or feature of a product - something that is not always forthcoming during a standard product demonstration, but that is of vital importance to the sales and marketing process. "There are distinct advantages to placing your product in the hands of the end user, and that's not always possible outside of the retail environment," concluded Trubow.

The report has been made available for free download from Hidden's web site - click here (PDF document; no registration needed).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)