Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Europeans sensitive about brands using their data

In fact, the study found that more than half (52%) of respondents in the US have no problem with brands using their information to improve their customer experience. This is compared to only 37% in the UK, 28% in Germany, 23% in Norway and 13% in the Netherlands.

When it comes to highly personal identity data that is acceptable for brands to track, the differences between US and European Millennials is sharp. Based on a net score, for US Millennials there are a high number who say it is acceptable to track face scan (78), profile information (93), location (93) and email address (104). This compares to UK Millennials, for example, who do not find data sharing as acceptable: face scan (54), profile information (55), location (58) and email address (68).

However, brands can still win over Millennials if they build brand trust. Millennial customers are most likely to consider a brand's offer if they've done business with them in the past. The majority of Millennials feel this way, at 89% in the US, 81% in the UK, 71% in Germany and 78% in the Netherlands. This is more likely to lead to sharing of more personal data. 60% of US Millennials will provide more personal data to a company they trust. The UK is not far behind at 44% and German Millennials agreed to this at 41%. The most sensitive region to this was the Netherlands at 26%.

Though more sensitive about how much data they divulge, the research study does suggest that using social media to speak to the European Millennial generation is key. They are almost as willing to connect with brands through social media as their US counterparts if it means they can reap rewards like free perks and discounts. In the US 62% will connect to get discounts compared with 51% in the UK, 50% in Germany, and 42% in the Netherlands.

Relevance of marketing content is essential to Millennials. Some 46% in the US and 35% in the UK said they are willing to provide more data to businesses if it means they wouldn't have to waste their time with offers that aren't relevant.

"There can be a tendency to see all Millennials as the same. This is a mistake, as the study revealed both strong differences and similarities between Millennials of different nationalities," concluded Paige O'Neill, CMO for SDL. "Data privacy matters more to Millennials in Europe than those in the US and this should influence how brands collect personal information to improve experience. Big Data, without sifting through to obtain the small portion relevant for customers, has no value when it comes to the customer experience. For success, marketers need to spend time focusing on what matters to the consumers in the region they are selling in, and alter their strategies to align."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)