Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)

It's an exciting time to be the CMO

In a world where your customer can instantly access a host of different options through websites, instant advertising, apps, reviews and social commentary, brands that provide a quick and valuable customer experience will most certainly gain competitive advantages.

Marketing has always been appreciated in business, but with such a close understanding of the customer relationship, marketing leaders will be absolutely pivotal in managing this customer-centric view.

One of the keys to success rests on the marketing team's ability to capitalise on their customer data. The concept of data being on any CMO's top-5 list of priorities may sound odd but, for marketing professionals, it's a source of powerful information about customer behaviour.

Personalised and relevant marketing isn't a "nice to have", it's the new imperative: In a YouGov survey commissioned by Emailvision, 75% of respondents reported that they would resent a brand after being bombarded by online marketing. Not only does this reflect a growing sensitivity to marketing noise, it also reflects a rise in customer expectations.

The digital revolution has reversed the balance of power between the customer and the business, and customers have immediate access to numerous choices while businesses face growing numbers of both traditional and non-traditional competitors every day.

But it is not all bad news for marketing leaders: thanks to significant investment and innovation in marketing technologies, businesses of all sizes can cost-effectively provide personalised brand experiences across multiple sales channels. Marketing leaders and their teams can tap into new marketing analytics technologies to deliver more actionable insights gained from customer behaviours - from all that customer data and transactional data they collect every day.

Every interaction a customer has with the business - from a browse on the website, to the open-and-click on an email, to the tweet, to an in-store purchase - can be captured to generate valuable data. Today we're seeing a new generation of marketing technology that's dedicated to helping businesses understand this data so they can put customer needs, preferences and experiences at the centre of the marketing plan.

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)