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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Brits to go online despite retail re-opening

Holiday shoppers prefer delivery or click+collect

Half of UK shoppers said they would do most of their holiday season's shopping online either for delivery or for click-and-collect, compared to just over one-fifth (21%) who were expecting to mostly shop in-store, according to a survey of 1,000 UK consumers by customer connections firm Quadient.

The survey, which examined shopping intentions and parcel delivery challenges, also found that shopping online doesn't guarantee consumers a hassle-free experience, with more than a third (34%) of Britons expect to miss a delivery to home or work that will require re-delivery attempts or a depot collection.

The survey highlights the need for convenient online delivery solutions that fit with today's consumer lifestyle. Key findings included that:

"Although a large amount of this year's consumer spend has taken place online, the 'last mile' delivery - the process of getting goods to customers - is still proving to be an issue," said Bren Standell, commercial director parcel lockers division UK/IRL at Quadient. "Throughout the past 18 months, consumers have dealt with a wide variety of problems, from missed parcel deliveries to stolen parcels."

According to Standell, "By offering a Click and Collect service, which utilises a parcel locker solution, retailers can drive footfall into shops, ensuring more people return to the high street. Parcel lockers enable consumers to collect their items conveniently - in less than seven seconds - providing them with more time to browse shops and make additional purchases. What's more, parcel lockers ensures customers receive their parcels in a safe and secure manner, meaning retailers can create a convenient shopping experience."

The survey also found that:

"In recent years, the popularity of Click and Collect services has increased significantly, as they ensure the collection experience is convenient and saves time, particularly when employing secure hubs" continued Standell. "When collecting their goods, customers want the experience to be efficient, simple and secure, irrespective of if they are collecting items in-store or from pick-up locations. Of course, this is equally important to retailers, who benefit from having to deliver to fewer locations, as they don't need to go to the individual homes of each consumer. This reduces the environmental damage caused by increased deliveries and subsequent failed deliveries, as well as cuts down the number of staff involved in the process."


Sources: Quadient /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Knowing The Customer
  • Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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