Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Awards highlight smartest predictive analytics

Established in 2004, the Insight Awards recognise companies that have gained exceptional business value and ROI from predictive analytics. Advance Auto Parts, Bancolombia and Nu Skin Enterprises were recognised for their innovative use of predictive analytics software to improve market basket analysis and supply chain optimisation, to monitor and identify suspicious money laundering activities, and to increase marketing campaigns that reduce churn, respectively.

1. Advance Auto Parts
   Advance Auto Parts, a large retailer of automotive parts in the United States, uses SPSS predictive analytics for market basket analysis and supply chain optimisation to manage inventory at warehouses and individual stores, to help it use all its data assets to produce, evaluate and deploy analytical models on SKU association modeling, market basket and cluster analysis when processing sales transaction data. The company now analyses and better understands merchandise affinities to identify customer preferences, improve cross-selling, and optimise its products. This has led to improved availability, overall profitability, higher propensity to move SKUs at stores, and, most importantly, increased customer loyalty and satisfaction.
2. Bancolombia
   Bancolombia uses predictive analytics to monitor the transactional patterns of its customers. Bancolombia is committed to prevent money laundering activities in its organisation, implementing pattern recognition, anomaly detection, risk analysis and predictive modeling capabilities that IBM predictive analytics software offers. Employing this technology, the bank reduced the number of suspicious operations that required auditing by more than 90%. The bank also increased accuracy in identifying positive cases of money laundering, helping investigators to easily adapt models to the changing tactics of those engaged in this criminal activity. Additionally, the bank has improved the efficiency of its auditing process as it increased the number of investigations that finally ended in reports to the authorities from less than 25% to more than 60%.
3. Nu Skin
   Nu Skin markets personal care and nutrition products through a global network of more than 750,000 independent distributors. The organisation adopted predictive analytics to build, validate and deploy predictive models to improve its marketing campaigns and segmentation and, perhaps most importantly, improve its distributor retention. The company's business development department built propensity models that allowed it to identify customer and distributor segments to significantly improve retention in a key market by 40%. With these models, Nu Skin was able to better understand customer and distributor trends, and then successfully re-engage distributors on an individual basis with event-based marketing activities.

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)