Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Two-thirds of consumers prefer mobile payment apps

Three in five use their mobile banking apps every week

Mobile banking app usage figures are available from a number of sources, but Entersekt's screening questions nevertheless yielded interesting results. Its findings show that about three in five mobile device owners (59%) report using their banking app at least once a week.

Apps for mobile payments are less widely used than banking apps, with only a third of mobile device owners (33%) using them on a weekly basis. It seems that most Americans are familiar with payment apps, but that they have yet to become a feature of daily life to the extent that banking apps have. While nearly three-quarters of mobile device owners (71%) have used mobile payment apps, only 7% use payment apps daily compared to 20% who use banking apps daily. Entersekt's Atlanta-based chief commercial officer Dewald Nolte explained: "No payment app has managed to reach a tipping point in the United States where acceptance is guaranteed. This has slowed adoption, together with lagging contactless infrastructure and issues around interoperability."

Over two-thirds of mobile device owners (68%) say they have more than one app for banking and payments, with 37% having three or more. Juggling so many apps, a majority of regular banking app users (those using banking apps once a month or more) understandably found the idea of an all-in-one banking and payment app attractive. Over two-thirds (68%) of regular banking app users would "like to do all banking and payments via one single mobile app." A similar majority (67%) claim they would be less likely to use cash or physical credit cards if they had such an app. The lure of an all-in-one combination app is stronger among younger adults (18 to years) who regularly used banking apps: just over three-quarters (76%) want one, compared to only 50% of those aged and over.

"Banking apps are the perfect launchpad for new payment capabilities," said Gerhard Oosthuizen, chief technology officer at Entersekt. "Demand for specialized payment apps isn't going away, especially for retail brands with superior loyalty programs, better-directed promotions, and on-the-go experiences like low-friction peer-to-peer payments, self-checkout, and in-app ordering. Still, most people use very few of those apps regularly, while banking apps are a leading category, both in downloads and active users.

The survey was conducted online in January 2019 among 2,076 US adults ages 18+, among whom 1,928 are mobile device owners, including 1,362 who use banking apps at least once a month.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)