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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Gambler loyalty schemes aren't up to scratch

Once used to simply track players' frequency of play and award free play credits, many casino 'Players Club' programmes are evolving into true loyalty programmes. But, according to a study by Phoenix Marketing, consumers' expectations exceed what many of these programmes are currently offering.

The study examined the opinions and expectations of 3,000 customers from the US Mid-Atlantic region who belonged to at least one Players Club loyalty or rewards programme, and who gamble at least three times a year.

When asked about the importance of various features and benefits of these programmes, the primary attraction was found to be the amount of free play offered, followed by dining discounts, and free hotel rooms.

However, casino patrons also place heavy emphasis on free self-parking, free access to in-house events, early check-ins, late check-outs, and special bonuses and promotions based on the loyalty tier or level they had achieved within the programme.

When asked to rate the value of loyalty programme partners, those that were rated most as being valuable to loyalty customers were restaurants, hotels, gas stations, grocery stores and, interestingly, other casinos.

Sources: Phoenix Marketing International / The Marketing Factbook.
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Categorised as:

Customer Loyalty
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)