Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

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Chatbox launches personalized messaging ecosystem

Dynamic exchange of rich, structured cross-channel data

Today's consumers are less and less willing to waste time when interacting with companies. They want to get questions answered, make purchases, or get the service they need - all on their timeline, preferred channel and with no loss of context from their previous conversations.

A recent study by Oracle shows that 75% of consumers perceive an enhanced experience enabled by modern engagement capabilities in more-personal scenarios. And according to Facebook, the channel of choice is mobile applications: 67% of people expect to use messaging apps more to talk to businesses.

The market opportunity to offer messaging experiences at scale, plus engagement on an individual level, creates a hotbed for adoption. Yet businesses are struggling to identify partners with open solutions that are easy to deploy. The Chatbox ecosystem addresses the industry need and provides a customizable, flexible and open solution for businesses to create and automate personalized conversations.

Chatbox seamlessly integrates the six key technologies required for businesses to create, integrate, and automate hyper-personalized messaging experiences for their customers at scale:

1. Omni-channel
   Communicate with customers on any messaging channel such as SMS, live chat, Facebook Messenger, WeChat, LINE, RCS, Twitter, and others. Build experiences one time and deploy to any channel without modification.
2. Automation
   Scale operations through use of Artificial Intelligence and Natural Language Processing, providing cost-effective 24/7 automation. Chatbox is compatible with all AI engines such as Amazon Lex and Google DialogFlow. Gartner reports that intelligent automation - the combination of AI and automation - will manage 85% of businesses' customer relationships by 2020.
3. Instant Apps
   Instant Apps are a unique capability and core differentiating feature of the Chatbox ecosystem. They provide for the exchange of rich, structured data in a secure app-like experience directly from within messaging flows. Customers can sign forms or pay invoices, change their flights or submit an insurance claim, all without leaving the conversation. Checklists, wizards, rich-media, e-signatures, payments and more are built using an intuitive drag-and drop builder that requires no engineering expertise. Instant Apps can be interjected directly into any conversation on any channel with no loss of context. According to the GSMA, 80% of consumers are eager for messaging solutions that enable brands to easily switch from text-based messaging to rich media, app-like experiences. Instant Apps offer these rich media, app-like experiences that RCS messaging and Apple's Business Chat promise, but with more responsive, dynamic functionality. Data shared within an Instant App is secure and fully encrypted. Unlike RCS and Apple's Business Chat, Instant Apps are channel and device agnostic so brands can build them once and deploy them everywhere.
4. Integrations
   Connect CRM and API sources, surfacing the right information at the right time.
5. Agent Tools
   Escalate conversation to humans, along with the full context of automated conversations as well as structured data collected via Instant App.
6. Analytics
   Measure the efficiency of the solution in real-time.

"Our solution helps customer-focused brands glue together the technologies needed to deliver hyper-personalized experiences at scale. These businesses require an open, flexible, and extensible ecosystem that seamlessly integrates their existing technologies and investments," said Phil Gordon, CEO and founder of Chatbox.

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)