Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

E-marketers go for content & personalisation

Increasing the amount of information available topped the list of the top three areas of focus (58%), followed by providing more personalised content (45%), then developing a member or customer portal (37%).

Perhaps surprisingly, social media barely features in the website strategies of UK marketers for the next 12 months. Only 8% of respondents said providing a hub for social activity was a key purpose of their website, putting it at the bottom of their list. Less than half (47%) stated they run any social media activities at all.

The most common objectives for a web site presence were focused on more commercial aspects, with "driving sales leads" being cited by 39% and "onverting web site visitors into customers" by 34%. Dealing with customer service enquiries was also highlighted as a goal by 30% of respondents.

Encouragingly, 30% of marketers said their budgets for digital marketing are growing, which bodes well for those hoping to increase content creation and introduce user communities. However, this road may not be easy as the three biggest challenges in managing web site content were keeping content fresh and engaging (63%), understanding what visitors want (37%), and putting in place personalised content (20%).

"As the web continues to grow in importance, delivering engaging online experiences will become increasingly important for businesses that want to engender brand loyalty," said Maria Wasing, vice president of marketing for EPiServer. "However, as the survey demonstrates, there are some major challenges to overcome. But, by taking the right approach and combining content, community, commerce and communication, marketers can meet the heightened expectations of online visitors and customers."

A guide entitled 'Online Strategies 2010' based on the survey's full results has been made available for download from EPiServer's web site - click here (free registration required).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)