Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

The importance of Building Better Brand Loyalty

For this reason, the cultivation of brand loyalty has become more of a priority for brands, acting as a means of retention as well as a tool for attracting new customers. Winning the trust of consumers is a long process, and household brands like John Lewis, Amazon and Waitrose work hard to maintain strong relationships with their existing audiences. However, the way in which companies seek to achieve brand loyalty is evolving fast. toward the end of last year, John Lewis retracted its free coffee and cake offer, whilst Sainsbury's plans to halve the value of reward points from April. This indicates a decline in the benefits of the old fashioned loyalty card scheme.

Brands that listen closely to their audiences through online panels can quickly convert a loyal customer into a brand advocate. Obtaining insightful data and reacting to it can be a way of collaborating with customers, as opposed to marketing at them. A study conducted by Cint revealed that 62% of people felt more loyal to a brand that asked their opinion. It would also appear that understanding what motivates advocates and responding proactively is more likely to be interpreted as a 'thank you' rather than a sales pitch.

Well-thought-out loyalty schemes that offer regular and relevant rewards can have a real impact on where and how customers shop. This was confirmed in a recent study by Trusted Loyalty partners, which revealed that loyalty schemes are the most effective way of driving footfall to a store. The survey concluded that brand loyalty schemes came out as the most effective initiative with 34%. Utilising transactional data to create tailored schemes and offers helps to ensure that customers feel like they are being listened to and that brands are responding on a personal level. Whether brands work to pre-empt trends and promote relevant offers or simply recognise frequent purchases and appeal to customers by extending discounts on weekly favourites, personalisation is set to be one of the most important tools in the marketing arsenal in 2015.

Web personalisation is a great example of how listening to consumers can enhance a shopping experience. According to 82% of survey respondents, Amazon offers the best level of web personalisation, with 31% of consumers claiming that tailored recommendations and content would make them more likely to purchase items. Looking carefully at transactional data and conducting detailed field research is key to integrating data resources and developing bespoke offers with real consumer appeal.

Brand loyalty is not a quick fix as relationships and trust need to be carefully nurtured over time. However, for busy shoppers who can become bewildered with options, brand loyalty offers a comfortable and trustworthy alternative.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)