Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

E-retailers missing mobile incentive opportunities

With 96% of the top 50 online retailers in the UK having an app, the research suggests they are not using mobile communications effectively to engage customers, despite 44% sending in-app notifications.

The study found that most retailers are not sending insight-driven personalised communications, nor incentivising customers to make a purchase. Only 31% of the apps analysed were using any form of personalisation in their messages, with just 13% using customers' names when sending messages. Despite this, 67% of online retailers are recognising the importance of geographical targeting by asking for a customer's location.

Further, the study found that most online retailers in the UK are not incentivising customers to make a purchase through in-app communications. Less than half (44%) welcomed new customers to their app with an offer and of those in the top 50 that have retail stores, only half encouraged app users to visit. In addition, none of the apps sent "abandoned cart" push notifications to alert customers to incomplete transactions, which suggests retailers are missing out on both in-store and in-app sales opportunities.

When comparing these new findings with Teradata's previous research into consumer email campaigns from the same online retailers, a similar pattern emerges, with only 28% of emails being personalised by demographic information. However, online retailers are starting to recognise the importance of mobile optimisation, as 75% of UK retailers queried reported they optimise their emails for mobile platforms.

"It's imperative that retailers recognise the opportunities app communications provide, not only for increasing sales, but for increasing brand loyalty and improving customer experience," said Jon Williams, Country Manager (UK & Ireland) for Teradata Marketing Applications. "Currently, retailers are not engaging their customers across multiple digital channels. Our research into both emails and app messages shows they are failing to truly join the dots across their communications technology to serve customers effectively. It's time for personalisation to be at the core of customer communications, and retailers must use push notifications more effectively to influence purchasing decisions."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)