Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Loyalty drives personalised digital marketing

The company's survey, entitled 'Personalised Digital Marketing: What Really Works', of the current and planned marketing strategies of 600 marketers across Europe and the UK focused on brands' current and future plans for enabling their customers to experience personalised marketing messages when engaging through digital platforms, and found that brands are moving rapidly toward offering customers a personalised digital marketing experience, and that they are motivated to do so by expectations of improving loyalty and a swift return on investment (ROI).

The three most effective ways of acquiring the necessary customer intelligence to enable the presentation of customised experiences are seen to be data gathered through "having a complete customer profile", "monitoring purchase behaviour", and "monitoring web behaviour".

The key highlights of the survey's findings included:

• By 2014, around three times as many brands as today, will offer their customers real-time web site experiences.
• Fewer than 1 in 20 marketers doubt the ROI potential of web personalisation.
• Of those that have invested in delivering personalised web experiences, more than half recouped the cost of the investment "within months", rather than years.
• Most invest in personalisation expecting improved customer loyalty, prospect to customer conversion rates and heightened cross- and up-sell potential.
• Many marketers are cautious, however, as nearly three quarters of those charged with creating more personalised web experiences, have allocated a budget below €50,000.
• After the web, personalisation of email, call centre and point-of-sale experiences are seen by marketers as their priorities today, but by 2014 most expect social and mobile content personalisation to become their main focus, after the web.

"Once they opt in to personalised experiences, today's consumers expect to be recognised by the brands they purchase from and to be presented with relevant content and offers," said Martin Smith, head of marketing for Neolane UK. "Our survey suggests that delivering a personalised web and email experience will become the norm for European brands, and that social and mobile personalisation should also be on every marketers' horizon."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)