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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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SMG enhances digital customer experience solution

Starts collecting more unsolicited feedback

Service Management Group, a global customer, patient and employee experience management partner to more than 500 brands, has announced enhancements to its digital customer experience solution to help clients collect unsolicited feedback from both purchasers and non-purchasers and provide a fast, frictionless digital experience.

With 87% of consumers starting their product searches online, the digital channel is often a brand's first touchpoint with a new customer. Combine the proliferation of digital with rising consumer expectations, and brands simply can't afford to leave gaps in their customer experience management strategies.

To ensure the digital experience lives up to the in-store experience, SMG has introduced enhancements to several features in its expanded digital experience offering:

Site intercept survey
Designed to capture both purchaser and non-purchaser feedback data, the highly customizable survey allows brands to uncover insights that help drive conversion
Feedback tab: The always-on feedback invitation is an unsolicited way for customers to provide real-time feedback about website functionality and usability
Integration with session replay
To provide deeper user experience insights and boost conversions, recorded website sessions surface pain points and link sessions to feedback scores for added context
Meta data options: Data points collected from website visitors and linked to web analytics provide advanced insights about the customer journey

With digital behavior data and feedback signals available in the smg3 platform alongside solicited and unsolicited XM feedback from other channels, brands are able to get a holistic view of the customer journey. Multi-source reporting presents all feedback channels in a single dashboard, making it easy for users to identify which channels are performing well, determine where there is room for improvement and better understand the gap in behaviors between non-purchasers and highly satisfied customers.

"With more ways to interact with brands than ever before, consumers want-and expect-a frictionless experience," said SMG Chief Operating Officer, Ken White. "Through offerings like our digital experience solution, we're helping brands listen better, uncover buyer friction, surface insights and deliver a more consistent cross-channel experience."

Sources: Service Management Group / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)