Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Canadian Millennials redefining customer loyalty

As the largest generational cohort in Canada since the Baby Boomers, the Millennial Generation - or 'Gen Y' is transforming how companies and brands develop long-term customer loyalty, according to research from Aimia.

The study, entitled 'Canadian Millennial Loyalty Survey', compares the attitudes of Millennial and non-Millennial consumers in Canada, and reveals how the definition of loyalty is shifting, and what companies will need to address in order to connect with the Millennial Generation.

For example, the findings show that some three in four (78%) of Canadian Millennials are more likely to choose a brand that offers a loyalty or rewards programme over a brand that does not. In addition, Millennials have extremely high expectations of their brand relationships and demand immediate gratification from reward programmes.

The proliferation of social media and mobile devices is having a profound impact on how Millennials interact with brands. Nearly half of Millennials (44%) surveyed are willing to promote products or brands through social media in exchange for rewards. Furthermore, over one quarter of Millennials (27%) expressed high interest in using a mobile device as a substitute for carrying a plastic loyalty card versus 9% of non-Millennials.

According to Rick Ferguson, lead author of the report and Vice President of Knowledge Development for Aimia, "At nearly one third of the overall population, Generation Y already exerts a strong influence on Canadian culture, politics and commerce. It is important that marketers understand how to effectively engage with Millennials and leverage their customer data to build sustained, reciprocal and meaningful relationships that increase profits and drive long-term enterprise value."

Sources: Aimia / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

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You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

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