Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Report identifies trends to boost retail holiday sales

What retailers can do to boost micro-shopping moments

According to Alliance Data's "2018 Holiday Retail Outlook" white paper, authored by experts in Alliance Data's card services business, Epsilon, Conversant and LoyaltyOne, the retail outlook heading into holiday 2018 is positive, and 5,000 net new store openings are forecasted before the end of the year - on top of 4,000 net new store openings in 2017 - presenting more choices for consumers who are increasingly creating their own individual shopping journeys, whether in-store or online. Their decisions are made in the moment, and retailers need to stay one step ahead, anticipating what shoppers need across every channel.

Among the insights derived and eight key trends identified based on marketing and loyalty programs developed for the company's 2,000 global clients:

• Put the customer experience first. As customers navigate their own shopping journeys, retailers should ensure they're providing the tools that meet their immediate needs. While shoppers want convenient choices when it comes to payment options, customer service and shipping, retailers shouldn't lose sight of the importance of well-trained in-store associates who can provide guidance on what to purchase.
• Maximize mobile. With more than 90% of consumers now owning a smartphone, the mobile shopping experience is a critical component of any brand's holiday strategy. Consumers "hang out" on their smartphones, and shopping happens anytime and anywhere, whether waiting in line or commuting on a train. Smart retailers will deliver a streamlined experience that enables a purchase to be completed in quick moments with just a few steps, while also giving customers easy access to their accounts and rewards.
• Drive multi-channel purchases. Customers approach the in-store holiday shopping experience with a far different mindset than the digital experience, but a holistic approach will help brands win more customers during the holidays and keep them engaged. Proprietary data shows that, during 2017, omnichannel shoppers made more than 3.2 more trips at a given retailer compared with single-channel shoppers.

The paper concludes that the holiday selling season is a key opportunity to introduce customers to a brand and deepen connections with existing customers, so retailers should ensure their loyalty programs provide meaningful rewards to create authentic connections.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)