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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Few retailers use loyalty in back-to-school season

While 85% of back-to-school shoppers say they return to the same stores every year, almost all (91%) would shop elsewhere if a competing store offered a promotion or rewards programme, according to a study by payment technologies provider Merchant Warehouse.

Despite the apparent consumer demand for rewards offerings, the study found that many US retailers are failing to use loyalty programmes to gain a competitive advantage in the US$72.9 billion back-to-school shopping season. Only 34% of the retailers surveyed said they planned to use a loyalty or rewards programme during the 2014 back-to-school shopping season.

The rewards for retailers who participate in these programmes are clear, however. After the winter holiday season, the back-to-school shopping season is the largest shopping season in the US.

The average back-to-school spending for families with children in grades K-12 on apparel, shoes, supplies, and electronics is estimated to be US$669.28 in 2014, which represents a 5% increase from 2013.

According to Merchant Warehouse, in addition to driving increased sales during the shopping season, retailers that implement effective programmes could expect to reap additional rewards in the months ahead as loyalty programmes often increase a brand's market share by up to 20% and improve customer acquisition by up to 10%.


Sources: Merchant Warehouse /
The Marketing Factbook.
Copyright © 2014 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark