Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Three in ten have become Pandemic Pessimists

The new normal won't be normal for at least six months

The research identified a significant shift in 10 out of 21 activities tracked, with consumers moving them into the one- to six-month range before they think it will be acceptable to participate again.

Activities consumers have decided they'll wait a bit longer before resuming included:

• Going to the mall
• Going to a spa
• Attending classes in person
• Voting in person
• Going to a department store
• Eating inside a restaurant
• Going to a bar
• Getting a haircut
• Having people over
• Visiting relatives

"With 5+ million COVID-19 cases, 167,000+ COVID deaths, and 56 million unemployment claims, a pessimistic reality has set in among many Americans," noted Robert Passikoff, founder and president for Brand Keys, a New York-based brand loyalty and customer engagement consultancy. "The pandemic isn't going away anytime soon, and consumers aren't hastily throwing themselves back into normal activities."

Is Anything Safe?
"Consumer attitudes did shift positively for three activities," explained Mike Giambattista, publisher of TheCustomer, a weekly newsletter covering intelligence from the customer insight universe. "Given the current economy and the pandemic, activities consumer felt would be reasonable to resume in the next 30 days reflect, perhaps, the setting in of 'cabin fever,' people sheltering-in have reported."

Those activities included:

• Going to the gym
• Using an Uber or Lyft
• Using a motel room

Consequences of School Openings and Voting
"According to recent UNESCO reports, 100 countries are implementing nationwide school closures," said Giambattista. "In the United States, reopening primary and secondary schools has been politicized, with parents, teachers, and politicians at odds with when - and how - to reopen safely."

In a recent tweet, President Trump wrote, "Play College Football," calling for the sport to resume amid his push for academic institutions to reopen in the Fall. "It's interesting to note, the Pac-12 and Big Ten conferences have announced they will cancel or postpone the 2020 college football season due to the coronavirus pandemic," said Passikoff.

"As to voting in person," continued Passikoff, "Seventy percent of Americans believe the coronavirus outbreak will significantly disrupt people's ability to vote in the presidential election."

"Unfortunately, this wave of tracking data bears all that out," warned Giambattista.

The survey and analysis were conducted the week of August 3, 2020. Findings were based on 3,010 total responses from a US panel, aged 17-70 with a 50/50 gender split.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)