Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

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Customers are defecting because of irrelevant offers

Know you customers or they'll forget all about you

The study found that nearly 70% of consumers do not think the offers they receive are relevant, which means brands are at risk of losing revenue and customers at a time when consumer spending is surging, because half of US customers have left brands if competitors better met their needs.

The bar for relevance and value dramatically rose with the acceleration of digital commerce experiences consumers had during COVID-19. This has intensified the need for greater relevance as companies re-engage customers and re-establish relationships in both online and offline channels.

The research shows that while there is great opportunity for brands, many are falling behind in creating relevancy for their customers:

• 92% of companies believe the offers they send are relevant, but only 33% of offers are considered relevant by consumers
• Just 5% of consumers say email offers are well-timed to their needs
• 83% of consumers say they will buy from brands that send relevant offers

"We as retailers and brands must build capabilities, journeys, and offers that put the people we're serving at our center through a deep and empathic understanding of what they value and need." Justin Weinstein, Sr. Director of Customer Experience, Giant Eagle.

Business-to-consumer (B2C) companies are entering an era when acquisition costs are increasing due to data privacy laws, cookie deprecation, and the removal of IDFA. This makes first-party data strategies even more critical for brands, as it enables them to create deeper customer engagement, and ultimately grow customer lifetime valueto offset the growing acquisition costs. However, it's clear that many brands are falling behind in how they use first-party data to create relevant offers & loyalty programs.

According to Christian Selchau-Hansen, CEO of Formation.ai, "the world of loyalty is fundamentally changing, and companies that don't improve how they engage with current customers will lose market share and, ultimately, revenue. This is precisely why it is critical for brands to improve the relevancy of their offers, enabling them to capitalize on the surge of consumer purchasing that is coming as the world re-opens for business."

Dynamic Offer Optimization
Optimized offers and loyalty represent the next frontier for business growth, the company suggests, and smart brand owners will start to leverage technology to sustain and accelerate post-pandemic growth through customer engagement.

In fact, 71% of brands say they plan to invest in offer optimization technology moving forward, in order to quickly create tailored offers for customers that will drive deeper engagement.

Brands must have a renewed focus on what matters most to customers and implement technology tools to keep pace with rapidly evolving consumer expectations and to leverage automation to achieve greater operational efficiency, drive increased sales and enhance customer satisfaction.

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)