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Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)
 

IConectiv launches trust-based customer messaging

A tool to help marketers be more relevant, every time

As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their medical, financial and other personal data sent to someone else's mobile phone.

Consequently, the IConectiv Right Party Verification for Messaging service for mobile marketers, messaging aggregators and contact centers has been developed to help deliver targeted communications, less unwanted spam and happier customers.

The service was developed in response to evolving Federal Communication Commission (FCC) rules under the Telephone Consumer Protection Act (TCPA) that now dictate companies must have permission not just to send marketing messages to a mobile number but also to have explicit consent to contact the owner of that number. Failure to comply can lead to large fines for offending companies. With some 45 million U.S mobile numbers typically reassigned every year, just one communication to a number with a new owner could trigger a fine that is currently set at a minimum $500 per unsolicited contact, increasing to $1,500 per contact for offenses deemed to be deliberate.

The numbers can quickly add up. Recent TCPA enforcement has seen many established and well-known brands endure record-setting legal penalties and multi-million dollar class-action lawsuits.

This new service, part of the IConectiv Messaging Solution, builds on the company's history in the mobile numbering space, particularly the transfer of numbers from one service provider to another. With research showing that around 97% of messages are opened within three minutes, protecting the integrity of text messaging outreach is vital to today's mobile marketing efforts.

Sue Rudd, Director Networks and Service Platforms at Strategy Analytics, noted, "Despite the recent Congressional vote to overturn imminent Internet privacy regulations for ISPs, the TCPA is already in effect to protect consumers from unsolicited 'robotexts.' Good businesses want to comply with TCPA to maintain consumer loyalty and to keep open trusted personal communications channels."


Sources: Iconectiv /
The Marketing Factbook.
Copyright © 2017 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark