Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Retailers could benefit by embracing mobile apps

The figure was revealed at the Argos 'Christmas in July' event, following a 38% increase in sales involving a mobile device, in the year to February 28. Argos also claimed to be the first multichannel retailer in the UK to break this £1 billion barrier, a significant accolade for a brand that maintains a strong presence on the high street.

But now is the time for other retail brands to embrace the opportunities that mobile innovations can bring, before customers and revenues are lost to competitors, Howship suggested.

"All too often, we see reports that suggest mobile is having a negative impact on bricks and mortar retailing," said Howship. "But Argos' multifaceted retail strategy strongly illustrates that mobile is the key part of the jigsaw. We're seeing customers use mobile devices for browsing, researching, showrooming, transacting, harnessing the convenience of click+collect, and more. The 'out of sight, out of mind' philosophy that so many retailers seem to adopt when it comes to mobile, will therefore become increasingly dangerous. You have to be situated where customers go looking for you, and increasingly that's in the App Store. If you're nowhere to be found, or the customer experience isn't up to scratch, they'll simply go elsewhere."

This is not the first time the retail landscape has hit the headlines when it comes to mobile. In April, Barclays revealed that 68% of retailers have no specific m-commerce strategy. The banking giant's study also reported that mobile spend is forecast to rocket from £9.7 billion per annum to over £53 billion in the next ten years.

"This is a staggering, but unsurprising statistic, and consumers are driving this trend. So, whilst retailers' procrastination is perhaps understandable, the journey into the world of mobile should not be delayed for much longer," concluded Howship. "I am absolutely confident that any established retailer with an existing customer base and online presence could achieve a minimum of £250,000 additional turnover before the end of the year, if they had a native mobile app. And this wouldn't be to the detriment of their other in-store or e-commerce strategies. In fact it would enhance them. It may sound controversial, but can any retailer afford to turn away a quarter of a million pounds of revenue."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)