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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Micro-marketers: Long slog pays off

Micro-business owners in the UK's marketing industry work an average of 56 hours a week - some 75% longer than the average British working week - according to research commissioned by call handling solutions firm, Penelope.

The study found that entrepreneurs in the construction industry were working the longest week, at an average of 62 hours.

And this trend of working longer hours shows no sign of slowing down as evidenced by the recent employment statistics from the Office of National Statistics which show a 0.3% increase in hours worked during the past three months alone.

The results highlighted the commitment and investment workers in the marketing industry are making in order to make their businesses a success.

The company suggests that micro-business owners are in a virtuous cycle when it comes to time and money, as 61% of marketing business owners state that they would prefer to have more money than time.

These smaller business owners are clearly willing to invest personal time in order to reap the long-term benefit of having more money.

"These results show the hard work and dedication being invested by micro business owners in the marketing industry," said Ed Reeves, co-founder for Penelope. "Being the owner and operator of a micro business means taking on multiple roles and being everything to every customer. As such, many of these owners are both time and cash-strapped and they need to make the most of every day because the amount of time being squeeze into the working week is enormous."


Sources: Penelope /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Marketing Know-How

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark