BRIANWOOLF.COM

Welcome Marketing & Loyalty Speaking & Connecting Brian's View Books by Brian Marketing Studies Contact Us

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Direct marketing is key for building brand loyalty

There are four key reasons why direct marketing has become the most effective tool for building brand loyalty, particularly in the United States, according to direct sales and marketing firm The Plato Group.

Decades ago, customers would forge a bond with a brand and would be loyal to existing and new products, proving to be a walking talking billboard for the brand. Sadly amongst the American consumers, The Plato Group believes this no longer seems to be the case.

Brand loyalty has been falling as customers seek out competitive offers. The emphasis is now placed on getting a bargain regardless of the brand. Consequently, the company has outlined why it believes direct marketing encourages brand loyalty:

Delivers a memorable experience every time
Delivering a service that is expected is great, but going beyond a customer's expectation is the first step in building brand loyalty. By offering a face-to-face service using direct marketing allows customers to identify and personalise a brand.
Rewards loyalty
By offering existing customers rewards for remaining a loyal customer, and additional rewards on a customer's birthday allows the brand to make the customer feel valued as much as new customers.
Asking customers what they think and act on it
Customers are a firm's best source of feedback about their products and services. Surveying customers is one thing, but actually implementing their feedback into the business, and letting that customer know that they have done so will help foster customer loyalty. Direct marketing allows the feedback to be generated instantly and can be used against the very next customer.
Turning the negative to the positive
Some 49% of consumers state that they are more likely to visit a business after reading a positive online review, and 69% trust online reviews as much as personal recommendations. Customers have a range of options to voice their opinion of businesses and companies.

Sources: The Plato Group / The Marketing Factbook.
Copyright © 2015 - 2025 The Marketing Factbook.

Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)