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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Consumers and Retailers at odds over technology

Despite a growing demand from consumers for an increased use of technology in stores, retailers are still lagging far behind in technology adoption, according to research from tablet-based point-of-sale (POS) solution provider Talech.

The study, entitled 'The Retail Technology Report: Consumer Attitudes and Retailer Response', examined consumer attitudes to the technologies used in stores and compared them with actual retail adoption of new technologies and tools.

It appears that retailers have been slow to adopt new technology, despite the growing demand. The study showed that 67% of retailers have no plans to update or adopt new technology in their stores.

"The consumer demand for up-to-date technology is clear, and now it's up to retailers to take notice and develop a strategy for keeping up with the demand," said Irv Henderson, CEO for Talech. "The study suggests that businesses that adopt new in-store technology such as tablets are seen as more trustworthy, up-to-date and customer-focused."

Consumers are increasingly expecting retailers to offer tablet-based checkouts, loyalty programmes and store-branded smartphone apps. The research showed that despite nearly half of consumers saying they want to see tablets in store, only 22% of retailers think that customers want them to have tablets in store for payments.

Among the study's other key findings:

Consumers think stores or restaurants that use tablets are more up to date (73%), efficient (60%), and customer-focused (40%).
Some 42% of retailers haven't updated their POS in over three years.
Despite 87% of consumers wanting a customer loyalty programme, only 11% of retailers plan to adopt one.
Despite 46% of consumers wanting a store-branded smartphone app, only seven percent of retailers plan to use one.
67% of retailers do not have plans to adopt any new technology in their store.
52% of 18-29 year olds want tablet-based checkouts, compared to 34% of those over age 60.

Sources: Talech / The Marketing Factbook.
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Categorised as:

Customer Loyalty
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

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The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)