Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Increased sales linked to social engagement

The study looked at the purchasing habits of a large regional grocery chain's 600,000+ loyalty card members before and after they became Facebook fans. It found a direct link between social engagement and sales, demonstrating the integral role social media is playing in today's marketing mix.

The full study, entitled 'Social Engagement and its Impact on a Buyer's Purchases', was conducted for Collective Bias by Yeti Data and revealed that a Facebook fan of the studied retailers spent almost 50% more than a non-Facebook fan over time. Interestingly, this has become a stronger trend over the past three years despite the growth of other social marketing options.

Among the study's key findings:

• Facebook fans who posted 10 or more times on the grocer's Facebook page spent over $1000 more annually than a typical customer, 95% more than a typical customer;
• Facebook fans who posted 10 or more times on the grocer's Facebook page visited the store 40 more times annually than a typical customer, 2.5 times the visits of a typical customer;
• Facebook fans bought 125 more items than a typical customer, 35% more than the typical customer.
• A direct relationship between the length of time a customer is a Facebook fan and the average amount he or she spends each week at the grocer;
• Facebook fans visited the store 30% more than a typical customer per year;
• A majority of Facebook fans were female, but male Facebook fans visited the store seven percent more often than female fans.

"We've intuitively known that an omni-channel marketing strategy is the most effective way to increase sales, so this study was carried out to help solve measurability challenges when it comes to social's role in driving sales," explained Bill Sussman, CEO for Collective Bias. "Identifying the link between a strong social programme and bottom-line revenue should help brands to better allocate their marketing budgets."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)