Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

B2B marketers are catching up with Customer Data Platforms

Consumer marketers have even more fragmented data

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business.

But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
CDP users have higher satisfaction than non-users among both business and consumer marketers.
Consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
An inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
A unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
Companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com

Sources: Customer Data Platform Institute / The Marketing Factbook.
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Categorised as:

Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)