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Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

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Waitrose rewards families with KidStart savings

UK-based supermarket chain Waitrose and family savings programme operator KidStart have partnered to allow parents to save up to 1.2% of their spend toward their children's education when they shop online for groceries at Waitrose.com.

The shopping rewards are automatically saved up to help with children's future expenses such as university fees, setting up a new home, or even just topping up pocket money.

Under the new partnership, KidStart members who shop for groceries at Waitrose.com will receive 1.0% back for their children on all orders over £50, rising to 1.2% back on orders over £100 (a larger benefit aimed at larger families). Members of the programme also have access to a number of special offers, recipes and other helpful content.

A recent YouGov poll commissioned by the Institute for Public Policy Research on young people and savings discovered millions of young people are not saving enough and many would not be able to withstand the financial shock of losing their jobs, let alone building up a pension or saving for a deposit on a home.

According to Simon McTiernan, online marketing manager for Waitrose, the average British family spends £83.30 per week on food and drink, which could potentially add up to some £268 million per year worth of savings nationwide.

Founded by parents, for parents, KidStart aims to help by giving back a little on everything a family needs so that they can build up a nest egg for their children's futures. Since its launch over three years ago, KidStart has helped thousands of families put aside millions of pounds through its "save as you shop" approach. According to KidStart member, Emma Butler, "I have been using KidStart for a few years now and have managed to save a significant amount for my children. I've told my family all about it and they now use KidStart allowing their savings to go to my children as well."

Sources: Waitrose; KidStart / The Marketing Factbook.
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Have you seen The Marketing Operations Playbook?

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)