Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Consumers reveal their perception of digital experiences

Customers want a more personalised experience

The report, entitled 'Consumer Perceptions of the Digital Experience', surveyed over 900 consumers and sampled from millennials, Gen X and boomers in the US and Canada, examining how US and Canadian marketers can better anticipate and respond to consumers' digital marketing practices and preferences. Questions addressed recent considered, online-researched purchases across a wide range of industries, looking at personalization, integration, real-time and other key topics.

"Consumers and marketers are circling each other in the digital arena, trying to establish terms of engagement while the rules change as fast as the capabilities," said Phil Hussey, 89 Degrees CEO who recently presented the report at Data Marketing Toronto. "Businesses are struggling to reach 'transformational' levels of analytics while consumers demand a personalized experience matched to their needs every step of the way. Our findings point to engagement opportunity at many of those steps."

Among the highlights from the report:

1. Online Research
   Many sectors are missing out on online assisted purchases. Top sectors are retail and travel, less than 50% for most other categories.
2. Online Research Payoff
   Boomers' spending power rewards those who draw them online. Millennials and Gen X researching online more - 80%+ for retail; 65%+ millennial & Gen X for travel; 50% for others with boomers lagging.
3. Channel Integration
   Sense of disconnect can impede online engagement. Too few consumers reliably experience integration across touchpoints.
4. Personalization
   The opportunity to differentiate with "always on" personalization. Consumers are split on experiencing personalized treatment.
5. Real Time Experience
   Applying best practices for rapid gains. Canada can seize an opportunity to reach US real-time levels.
6. Personalized and Connected Experiences
   By Sector. Personalization is a greater challenge than integration for utilities & financial services. Entertainment and telecom lead; retailers and travel overcome integration gap with personalization.
7. User Experience Satisfaction
   Opportunity remains to delight consumers. Satisfaction ratings mirror patterns for connected & personalized experience.
8. Personalized and Connected Experiences
   By Age Group. Millennials, some Gen X perceive a more personalized/connected experience.

"The survey confirmed some of our beliefs, but it held some surprises, too," added Hussey. "What's no surprise is that marketers need to do more than just react - empowered consumers are moving way too quickly and the need for personalization is just too great. We need to be there when they arrive, ready with the right offer and advice."

The full report has been made available for free download from 89 Degrees' web site, here: https://www.89degrees.com (contact details required).

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)