Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Real-time marketing boosts conversions by 26%

The survey of nearly 900 company and agency marketers across the globe, found that companies already delivering real-time marketing experiences realised a 26% lift in conversion rates. Other business benefits were found to include a better customer experience, reported by 84% of company respondents and 82% of agency respondents, improved customer retention (47% and 46%) and better brand perception (34% and 29%).

The survey also found that what has been defined as "real-time marketing" in the past is just one slice of what it has become. Due in large part to the proliferation of mobile devices, the new variables of real-time marketing go far beyond time itself to include weather, monetary and transactional data, location, behavioural data, segment and persona data, demographics, content viewed and device/browser data.

"Thanks to the mobile revolution, the amount of data now available to businesses has increased exponentially, and what we have previously known as 'real-time marketing' is rapidly evolving beyond social to include the full range of channels available to digital marketers,'" said John Healy, chief operating officer for Monetate. "Real-time marketing means not selling to customers, but serving customers - providing moments of convenience, surprise and delight that create a bond between a brand and a person, anytime, anywhere."

The survey findings mirrored those of Monetate's Q4 2013 Ecommerce Quarterly report. According to that publication, in 2012, only one in five online purchases were made on a mobile device (phone and tablet). In 2013, that number jumped to one in three - an increase of 50% in one year. Mobile has unquestionably changed the way businesses interact with customers and their ability to deliver relevant, dynamic experiences.

While the promise of real-time marketing has never been clearer to marketers, the implementation challenges continue to overwhelm businesses. According to the survey, technology and data are two of the biggest pain points for companies. Challenges reported included:

• 75% of respondents said their organisation is somewhat ineffective, highly ineffective or has no capability to design customer experiences that take advantage of real-time responses;
• 67% of respondents don't think their marketing technology is good enough to execute real-time marketing;
• 55% of marketers rate their organisation as somewhat ineffective, highly ineffective or incapable of collecting customer information as it occurs;
• Only 19% of company respondents and 16% of agency respondents currently combine customer data insights from disparate sources into one centralised database/data warehouse.

"Marketers must constantly learn about their customers every week, day, and minute, and then instantly act on that information," concluded David Brussin, CEO and co-founder of Monetate. "None of this is possible without tools that find and combine that data, and then make it instantly actionable."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)