Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Euro retailers embrace more digital channels

The research, conducted at the recent ChannelAdvisor Catalyst 2011 conference in London, surveyed a cross section of medium and large retailers and found that, even though over half of respondents are already present on more than five online channels, 87% of firms intended to increase the number of online channels they sell through within the coming three years.

The channel most likely to benefit from retailers' emphasis on new channels is Amazon, which was identified by one in four respondents as the channel with the most potential to increase sales, putting the site ahead of rival eBay, paid search marketing channels such as Google, comparison shopping sites, social networks and even brands' own e-commerce sites.

Some 85% of retailers said they currently sell through more than one channel online, with more than half (54%) operating in more than five separate sales channels.

Social commerce is also increasingly prominent on retailers' agendas; the survey found that 40% of retailers are active on Facebook and 32% are active on Twitter. Already, one in five retailers (21%) see social networking as a sales channel in its own right, and nearly two thirds are already using Facebook as a tool for marketing (64%) and one third for community engagement (32%).

"Channels such as Amazon, eBay, Google and, increasingly, Facebook represent an opportunity for retailers to take their products and services to a whole new audience," explained James Scott, managing director EMEA for ChannelAdvisor.

E-commerce is currently growing at a rate of 19% year-on-year across Europe, while also becoming increasingly complex, sophisticated and competitive. According to Scott, it is vital that retailers quickly and cost-effectively start to generate sales from any new platform they use to engage customers.

"It's no surprise to see that retailers are primarily focusing on established and proven channels to make the most of the most of this rapidly expanding market," concluded Scott. "Yet, at the same time, retailers need to keep a very close eye on the more revolutionary models now being explored in social commerce, which have huge potential. Those businesses that can crack social commerce will have a chance to put themselves far ahead of the competition, which explains the increasing uptake of channels such as Facebook and Twitter."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)