Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

US consumers say they like card-linked marketing

The '2015 Card-Linked Marketing Consumer Sentiment Study' - an independent, third-party study of over 2,000 Americans - found that almost two thirds (64%) of Americans believe Card-Linked Marketing would be helpful to them, with more than half believing it would help them stretch their money a bit further (51%).

Three in ten say it would give them new choices on where to shop (32%), would let them shop their favorite brands/retailers even more (31%) and give them the opportunity to make purchases they've been saving for.

Help with Special Occasions
When it comes to whether or not Americans would use Card-Linked Marketing during holidays or special events, 83% of Americans who use online or mobile baking reveal that they would be likely to use it, with more than half saying it would be most helpful during Christmas/Hanukkah or birthdays (55%). Other top choices include:

1. Vacation - 49%
2. Mother's Day - 33%
3. Anniversaries - 30%
4. Family Outing or Valentine's Day - 27% each
5. Date Night - 25%

Among those who use Card-Linked Marketing to help with a holiday or special occasion, women admitted to being more likely to use it (86%) than men (79%).

Of those who use mobile or online banking applications, three in four (76%) say they would use a Card-Linked Marketing offer they received for Mother's Day. Almost half (41%) would use it to buy something special for mom, and one quarter (25%) would use the special offer to buy mom something extra, in addition to her Mother's Day gift.

Three in ten (29%) would use the offer to purchase something for someone else, like a mother-in-law or their wife, while nearly one quarter (24%) would use the special offer to get something for themselves.

"Very rarely do you get a majority of Americans saying they want any kind of marketing, but in the case of Card-Linked Marketing, it is a win-win," said Kasey Byrne, Senior Marketing Advisor for Cardlytics. "Consumers see Card-Linked Marketing as a valuable service from their bank that helps them save on the things they buy every day. Retailers, restaurants and brands see Card-Linked Marketing as a new, highly effective digital media channel. Banks use Card-Linked Marketing to deliver improved customer engagement, loyalty, bank card usage and spending."

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)