Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

The rise of Content Marketing begins

Customer experience, lead generation and content marketing are the main priorities for marketers in 2015, according to a research report from ALF Business Development which surveyed 153 marketers about their priorities, budget allocation and main challenges in 2015.

The study found that content is still at the forefront of marketers' minds in 2015, with 80% of B2B and B2C marketers investing heavily in their content marketing programmes.

"It will come as no surprise that content marketing is the most popular option for increased investment in 2015," noted Tom McMullen, Subscription Sales Director for ALF. "This creates both opportunities and challenges for marketers, who must look for new ways to differentiate their content in a crowded market place, as well as find innovative ways to seed it."

The survey of 153 marketers from ALF's database of 40,000 contacts in the Marketing, Media and Advertising industry revealed that although content is a priority in 2015, it is also marketers' biggest concern when it comes to distribution and their website.

Customer experience and lead generation also came out as top priorities in 2015, with 73% marketers citing driving new customers as their main focus, and increasing customer engagement following closely behind.

The report discovered that Marketers' budgets are increasing, albeit it slowly. The majority of marketers will putting their budgets toward marketing technologies this year: 48% marketers are investing in Automation and CRM to enhance lead generation and customer experience.

The survey also found that companies with the largest marketing budgets - over 8% of total revenue - are mainly in the sectors of publication and media, followed by household suppliers, confectionery, educational and vocational and pharmaceutical.

Sources: Acision / The Marketing Factbook.
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Categorised as:

Customer Experience
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

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