Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)

Top Brand and Marketing Trends for 2021

Social media will only get bigger as time goes by

For the past 35 years, Brand Keys, has conducted a year-end examination of our independently-validated loyalty and engagement metrics from 100,000+ consumers who participated in our surveys. The surveys audit B2B, B2C, and D2C categories and nearly 1,000 brands.

This provides Brand Keys with a correlated-to-behavior view of changes in category dynamics, detours in customer journeys, expanded consumer expectations, and arrivals and departures of category and consumer values, like sentiment, trust and allegiance.

Examined from a 21st century loyalty perspective, and tempered by current economic and health challenges, our assessments provide us with a predictive view of trends marketers will have to deal with in the next 18 to 24 months.

This year the company identified 11 trends, which are expected to become brand realities in 2021:

1. Social media will only get bigger as consumers renounce more traditional platforms.
2. The ability for a brand to be more agile is critical and will only materialize if brands start leveraging predictive insights.
3. Voice assistants will become more of an imperative as part of your digital "staff."
4. As things become more (and more) interactive, brands will need to find a better balance between entertainment and engagement if they want consumers to participate.
5. Emotional connections and sentiment will become integral to fortifying brand loyalty and engagement.
6. High levels of loyalty and engagement will mitigate ongoing weaknesses in the supply chain.
7. Given the COVID-19 pandemic - now and for the foreseeable future - local listings will be more critical than ever.
8. Brands will need to shift from demographic segmentation to customer value segmentation.
9. Storytelling is fine, but the stories brands tell must transparently reflect real brand values, category realities, and customer belief-systems (See Trend #8).
10. The consumer will use 7+ online sources to facilitate purchase decisions, and brands need to know which provide the greatest leverage in their categories.
11. As ethnic groups continue to grow in size and influence, brands and retailers will need to integrate culture and culture-specific brand experiences into all outreach.

These trends provide those who want to make it happen an opportunity to understand how best to embrace new methods of brand and consumer engagement, perfect new business models, adopt new technologies, and create new and profitable opportunities.

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)