Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Retailers failing to benefit from their data

In the survey, consumers said they want targeted, tailored messages and to receive personalised content based on their personal information, website activity and past purchases. But the study found that retailers are missing a trick by not gathering relevant information from their online customers - such as gender, address or date of birth - and using the data they have to create more meaningful conversations with their prospects and customers.

Emailvision reviewed the websites and sign-up processes of 100 top UK e-retailers, as defined by IMRG (based on site traffic), to develop its Retail Email Benchmark Study. The company found that more than 80% of top retailers do not maximise their data capture potential from online sign-up forms.

Although half of the e-retailers examined do ask for first name and surname (58% and 51% respectively), 82% fail to ask for gender, 86% don't ask for an address and 81% don't ask for a date of birth - all of which are straightforward information fields against which data can be simply split to provide better targeted email campaigns.

In addition, although 95% of companies do have an email programme in place, 5% of UK retailers are missing out entirely on a key revenue generator.

"Marketers have to be increasingly effective in what is an ever-challenging climate," noted Henry Smith, director of product marketing for Emailvision. "Retailers are seeing increased inbox competition with a multitude of offers and promotions arriving in consumers' inboxes every day. In order to better stand out from the crowd, marketers need to unlock the potential of their data to build better customer relationships, based on trust and move from broadcast to dialogue marketing."

The study was designed to explore and recognise best practise in the sign-up process, offer guidance on the key areas where small improvements can lead to substantial rewards and help marketers to optimise their online marketing programmes for their organisation. Although not one company in the study demonstrated best practice in all elements of the sign-up process, M&S, New Look, Debenhams and Very outperformed their competitors, demonstrating the best online sign up processes to maximise their customer intelligence potential.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)